Famed bartender Andy Harbin and partner Doug Roberts came to me wanting to fill a gap in the market on Eastern Long Island. Their wish was to open up a family friendly sports bar that was bright, colorful, and versatile. Their brand came to life quickly with a bold choice of vibrant orange with a dark slate to bring it back down to earth and keep it gender neutral. The use of negative space was key in this design as we wanted to hint to a bar but not scream it. Elements of this project include a menu that is entirely custom, an image rich website, and interior & exterior signs and branding identification. Visit to view the website.